The lab
Notes from
the content trenches.
What we know about short-form, social distribution, and turning views into ecom revenue — published as we learn it.
instagram reels
ecom marketing
customer loyalty
From Views to Loyalty: Turning Instagram Reels into Repeat Customers
Ecom brands are raking in the views on Instagram Reels, but turning those viewers into loyal customers is a different story. Here's how to bridge the gap.
Sep 30, 2026
instagram
ecommerce
strategy
Why Volume Beats Perfection: The Ecom Content Math Nobody Talks About
One perfect post a week loses to thirty good ones. Here's the math behind why high-volume content wins for ecom brands.
Sep 22, 2026
conversion
instagram
ecommerce
From Views to Checkouts: Turning Instagram Reach Into Revenue
A million views means nothing if your checkout page never hears about it. Here's how to engineer content that actually sells.
Sep 15, 2026
repurposing
youtube
short-form
The Content Repurposing Playbook: YouTube Gold, Reels Glory
YouTube is a goldmine of proven content formats. Here's how smart ecom brands mine it and turn long-form winners into short-form sales machines.
Sep 08, 2026